In a world where technology reigns supreme, the idea of brick-and-mortar stores seems almost antiquated. However, travel giant Despegar is taking a new approach to their omnichannel strategy, announcing plans to open physical stores in Argentina and Brazil.
While the move may come as a surprise to some, it makes perfect sense for a company that has always placed customer experience at the forefront of its operations. The physical stores will serve as an extension of Despegar’s online empire, giving customers the option to book travel through a variety of channels.
One of the key benefits of Despegar’s new omnichannel strategy is that it allows customers to interact with the brand in whatever way they feel most comfortable. Some may prefer to book their travel online, while others may prefer to speak with a knowledgeable agent in person. By offering multiple channels, Despegar ensures that customers can receive the support they need in a way that works for them.
In addition to providing customers with more options, Despegar’s physical stores will also serve as a valuable tool for the company’s expansion efforts. By opening brick-and-mortar locations in new markets, Despegar can establish a local presence and build stronger relationships with customers.
Overall, Despegar’s decision to expand their omnichannel strategy through physical stores is a bold move, but one that is sure to pay off in the long run. By offering more options and establishing a local presence, the company is positioning itself for continued success in the highly competitive travel industry.
” Sources www.forbesargentina.com ”
