{"id":88786,"date":"2021-03-01T17:51:30","date_gmt":"2021-03-01T17:51:30","guid":{"rendered":"https:\/\/dimensionturistica.com\/es\/?p=88786"},"modified":"2021-03-01T17:51:30","modified_gmt":"2021-03-01T17:51:30","slug":"crean-primera-alianza-de-cadenas-hoteleras","status":"publish","type":"post","link":"https:\/\/dimensionturistica.com\/es\/crean-primera-alianza-de-cadenas-hoteleras\/","title":{"rendered":"Crean primera alianza de cadenas hoteleras"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A finales del mes de febrero, se hizo p\u00fablica la creaci\u00f3n de la primera alianza estrat\u00e9gica de <\/span><\/span><\/span><\/span><\/span><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.peru-retail.com\/sector-hotelero-reduce-a-50-sus-ganancias-en-2020-por-la-pandemia\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">cadenas hoteleras espa\u00f1olas<\/span><\/span><\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> integradas principalmente por One Shot, Hospes Resorts, Fontecruz Resorts, Alma Hoteles, Castilla Termal, \u00danico Resorts, Solely You Resorts y Room Mate Resorts.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Principales hoteles espa\u00f1oles, cuya estrategia comercial busca consolidar y unir intereses en com\u00fan sobre los proyectos que esperan optar a los fondos NextGenerationEU de la Uni\u00f3n Europea, con la finalidad de exportar el <\/span><\/span><\/span><\/span><\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">know-how<\/span><\/span><\/span><\/span><\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> tur\u00edstico al resto del mundo, as\u00ed como el desarrollo de proyectos de I + D y la prospecci\u00f3n de <\/span><\/span><\/span><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.peru-retail.com\/espana-amazon-sumo-5000-empleados-fijos-2020\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">nuevos mercados<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> tur\u00edsticos.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El CEO de Fontecruz Hoteles, Diego Ortega, explica que \u201cEl sector hotelero vive unos d\u00edas cr\u00edticos y sin liquidez luego de luchar todo un a\u00f1o contra las consecuencias de la pandemia. Por ello, necesitamos hacernos fuertes, unir nuestros intereses comunes y tener una voz destacada en todos los centros de decisi\u00f3n del pa\u00eds. Ahora sabemos que no estamos solos. Unidos saldremos de esta crisis m\u00e1s fuertes y mejor preparados que nunca \u201c, puntualiz\u00f3.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La reci\u00e9n creada estrategia entre las cadenas hoteleras ya est\u00e1 poniendo manos a la obra para el desarrollo de los siguientes proyectos:<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En primer lugar, est\u00e1 la creaci\u00f3n de una plataforma que construya un perfil de conocimiento de cliente, as\u00ed como el uso de tecnolog\u00eda aplicada a la hiperpersonalizaci\u00f3n de la oferta hotelera.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En segundo lugar, se incluye \u201cla automatizaci\u00f3n rob\u00f3tica de los procedimientos de gesti\u00f3n interna de las compa\u00f1\u00edas aliadas; as\u00ed como el desarrollo inteligente del Revenue Management System para que deje de funcionar como una simple asignaci\u00f3n de precios y pasar a ser una estrategia de BI (<\/span><\/span><\/span><\/span><\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">inteligencia empresarial)\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">, destaca el CEO.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Seguidamente, presentan la propuesta de un sistema de tokenizaci\u00f3n basado en el registro sensorizado de la huella de carbono y de los consumos en hoteles, prosigue el ejecutivo.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Finalmente, el presidente de la Comisi\u00f3n de Turismo de MAD FinTech, Fernando Gallardo, detalla que esta es la primera vez que un grupo numeroso e importante de cadenas hoteleras se unen para trabajar en conjunto, en aras de conseguir las mejores condiciones posibles para la financiaci\u00f3n un fondo perdido que plantea la Uni\u00f3n Europea, adem\u00e1s de promover la internacionalizaci\u00f3n de empresas tur\u00edsticas espa\u00f1olas que liderar\u00e1n en un futuro no muy lejano la exportaci\u00f3n de \u201cknow-how\u201d tur\u00edstico al resto del mundo.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n<p><script type=\"d0b736cbb446443389d8f26d-text\/javascript\">!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\t\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\n\t\t\t\tn.push=n;n.loaded=!0;n.version='2.0';n.agent=\"dvpixelcaffeinewordpress\";n.queue=[];t=b.createElement(e);t.async=!0;\n\t\t\t\tt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\n\t\t\t\tdocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\t\t\t\t\t\tfbq('init', aepc_pixel.pixel_id, aepc_pixel.user);\n\t\t\t\t\t\tsetTimeout( function() {\n\t\t\t\tfbq('track', \"PageView\", aepc_pixel_args);\n\t\t\t}, aepc_pixel.fire_delay * 1000 );<\/script><br \/>\n<br \/><\/p>\n<p><em> &#8221; Fuentes www.peru-retail.com &#8221; <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A finales del mes de febrero, se hizo p\u00fablica la creaci\u00f3n de la primera alianza estrat\u00e9gica de cadenas hoteleras espa\u00f1olas integradas principalmente por One Shot, Hospes Resorts, Fontecruz Resorts, Alma Hoteles, Castilla Termal, \u00danico Resorts, Solely You Resorts y Room Mate Resorts. Principales hoteles espa\u00f1oles, cuya estrategia comercial busca consolidar y unir intereses en com\u00fan [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":88787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[39],"tags":[],"class_list":["post-88786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viajes"],"_links":{"self":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/88786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/comments?post=88786"}],"version-history":[{"count":0,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/88786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media\/88787"}],"wp:attachment":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media?parent=88786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/categories?post=88786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/tags?post=88786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}