{"id":542035,"date":"2023-05-22T14:20:04","date_gmt":"2023-05-22T14:20:04","guid":{"rendered":"https:\/\/dimensionturistica.com\/es\/?p=542035"},"modified":"2023-05-22T14:20:04","modified_gmt":"2023-05-22T14:20:04","slug":"que-tan-preparada-esta-pepsico-mexican-foods-para-la-era-cookieless-lotame-tiene-la-respuesta","status":"publish","type":"post","link":"https:\/\/dimensionturistica.com\/es\/que-tan-preparada-esta-pepsico-mexican-foods-para-la-era-cookieless-lotame-tiene-la-respuesta\/","title":{"rendered":"\u00bfQu\u00e9 tan preparada est\u00e1 PepsiCo Mexican Foods para la era cookieless? Lotame tiene la respuesta"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-84326\">\n<p>\t<!-- .post-header --><\/p>\n<div class=\"post-content post-dynamic\">\n<h6><strong>Mediante su soluci\u00f3n Panorama ID, Lotame implement\u00f3 para Pepsico Mexican Foods una campa\u00f1a sin cookies para sus marcas de galletas Chokis y Mar\u00edas Gamesa. En esta videoentrevista\u00a0 Sebasti\u00e1n Yoffe, Managing Director de Latinoam\u00e9rica y US Hispanics Lotame, nos explica c\u00f3mo se realiz\u00f3 la implementaci\u00f3n y los resultados que se lograron.<\/strong><\/h6>\n<p>Tras el anuncio de la desaparici\u00f3n de las cookies de terceros, Lotame se ha convertido en una de las empresas m\u00e1s elegidas por las marcas y anunciantes para el desarrollo de campa\u00f1as cookieless en Latinoam\u00e9rica. De hecho lidera la mayor cantidad de casos de \u00e9xito en la regi\u00f3n.<\/p>\n<p>Uno de estos casos fue la campa\u00f1a desarrollada para PepsiCo. A trav\u00e9s de su soluci\u00f3n Panorama ID, y junto a la agencia Anagram, Lotame dise\u00f1\u00f3 y ejecut\u00f3 una campa\u00f1a que buscaba llegar a los consumidores ideales de sus marcas de galletas Chokis y Mar\u00edas Gamesa.\u00a0<\/p>\n<p>En esta videoentrevista <strong>Sebasti\u00e1n Yoffe, Managing Director de Latinoam\u00e9rica y US Hispanics Lotame<\/strong>, nos explica c\u00f3mo trabajaron junto a la marca y a la agencia Anagram para desarrollar la estrategia, los objetivos planteados, su ejecuci\u00f3n y los resultados; confirmando que, como tantas otras marcas, Pepsico Mexican Foods ya est\u00e1 preparada para esta nueva etapa de publicidad digital sin cookies.\u00a0<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Lotame y Pepsico Mexican Foods- Campa\u00f1a cookieless\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oYwPQsyUIQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p><!-- .post-content --><\/p>\n<\/div>\n<p><script type=\"text\/javascript\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&#038;version=v4.0\"><\/script><br \/>\n<br \/><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source insiderlatam.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediante su soluci\u00f3n Panorama ID, Lotame implement\u00f3 para Pepsico Mexican Foods una campa\u00f1a sin cookies para sus marcas de galletas Chokis y Mar\u00edas Gamesa. En esta videoentrevista\u00a0 Sebasti\u00e1n Yoffe, Managing Director de Latinoam\u00e9rica y US Hispanics Lotame, nos explica c\u00f3mo se realiz\u00f3 la implementaci\u00f3n y los resultados que se lograron. Tras el anuncio de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":542036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[68241,42707,752,1926,68242,12005,14710,46008,46006,330,46007,46005,1135],"class_list":["post-542035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gourmet","tag-ad-tech","tag-adlatina","tag-agencia","tag-comerciales","tag-cookie-revolution","tag-creatividad","tag-destacados","tag-dossiernet","tag-insider","tag-marketing","tag-produ","tag-productora","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/542035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/comments?post=542035"}],"version-history":[{"count":0,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/542035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media\/542036"}],"wp:attachment":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media?parent=542035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/categories?post=542035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/tags?post=542035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}