{"id":514741,"date":"2023-03-31T09:48:23","date_gmt":"2023-03-31T09:48:23","guid":{"rendered":"https:\/\/dimensionturistica.com\/es\/?p=514741"},"modified":"2023-03-31T09:48:23","modified_gmt":"2023-03-31T09:48:23","slug":"publiespana-lanza-sponsor-adr-nuevo-formato-digital-para-hbbtv-de-la-mano-de-idilia-foods","status":"publish","type":"post","link":"https:\/\/dimensionturistica.com\/es\/publiespana-lanza-sponsor-adr-nuevo-formato-digital-para-hbbtv-de-la-mano-de-idilia-foods\/","title":{"rendered":"Publiespa\u00f1a lanza \u2018Sponsor ADR\u2019, nuevo formato digital para HbbTV de la mano de Idilia Foods"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"utilities__FlexVerticalElements-3akO ampAuthor__info-1c9I\"><span class=\"ampAuthor__contentAuthor-1_s- ampAuthor__grey-kuh1\"><span class=\"autor-nombre\">mediaset.es<\/span><\/span><time datetime=\"2023-03-31T10:54:30+02:00\"><span> 31\/03\/2023 <\/span><span class=\"ampAuthor__bullet-2ObG\"\/><span> 10:54h. <\/span><\/time><\/span><\/p>\n<p><amp-img class=\"marginOpeningOH\" alt=\"Prensa AD Sponsor LOGOS\" src=\"https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg\" width=\"100\" height=\"56.249929687587894\" srcset=\"https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=1200 1200w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=1024 1024w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=800 800w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=768 768w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=640 640w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=600 600w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=480 480w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=360 360w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/prensa-ad-sponsor-logos_ec74.jpg?w=320 320w\" layout=\"responsive\"\/><\/p>\n<p><span>&#8216;Sponsor ADR&#8217;.<\/span><span class=\"article__author-3j-6\"\/><\/p>\n<div class=\"article__amp_summary-RRea site_font ampSummaryElement__content_opening-1Rgt\">\n<ul class=\"ampSummaryElement__list-18Tt\">\n<li class=\"ampSummaryElement__list_item-27v1\"><span class=\"ampSummaryElement__bullet-1pye background_color_eta\"\/><br \/>\n<h2 class=\"utilities__lineHeightSMedium-6kel utilities__fontSizeSMedium-1tRr ampSummaryElement__summary-8sRM color_eta\">Esta soluci\u00f3n publicitaria basada en la tecnolog\u00eda advert alternative permite a la marca insertar un v\u00eddeo complementario sponsor en televisiones conectadas, reforzando la conexi\u00f3n de la marca con el contenido y ampliando sus posibilidades de comunicaci\u00f3n.<\/h2>\n<\/li>\n<li class=\"ampSummaryElement__list_item-27v1\"><span class=\"ampSummaryElement__bullet-1pye background_color_eta\"\/><br \/>\n<h2 class=\"utilities__lineHeightSMedium-6kel utilities__fontSizeSMedium-1tRr ampSummaryElement__summary-8sRM color_eta\">M\u00e1s de 28,4 millones de personas -el 62% de la poblaci\u00f3n- tienen acceso a los servicios de Televisi\u00f3n Conectada, tecnolog\u00eda presente ya en el 56% de los hogares, seg\u00fan datos de Kantar Media.<\/h2>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"utilities__marginArticle-3QNA\"><a target=\"_blank\" href=\"https:\/\/www.publiesp.es\/\" rel=\"noopener\"><strong>Publiespa\u00f1a<\/strong><\/a> contin\u00faa ampliando su cat\u00e1logo de <strong>soluciones comerciales para Televisi\u00f3n Conectada<\/strong> con el <strong>lanzamiento de<\/strong> <strong>\u2018Sponsor ADR\u2019<\/strong>, nuevo formato publicitario \u00fanico en el mercado que gracias al uso de la tecnolog\u00eda <em>advert alternative<\/em> permite <strong>complementar la careta de patrocinio del anunciante en televisi\u00f3n lineal<\/strong> con la inserci\u00f3n, a trav\u00e9s de la tecnolog\u00eda HbbTV, de una <strong>nueva<\/strong> <strong>creatividad con formato v\u00eddeo<\/strong> en televisiones conectadas.<\/p>\n<p><amp-img class=\"marginArticleOH\" alt=\"Nocilla Sponsor ADR\" src=\"https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg\" width=\"100\" height=\"56.249929687587894\" srcset=\"https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=1024 1024w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=800 800w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=768 768w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=640 640w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=600 600w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=480 480w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=360 360w, https:\/\/album.mediaset.es\/eimg\/2023\/03\/31\/nocilla-sponsor-adr_7d54.jpg?w=320 320w\" layout=\"responsive\"\/><\/p>\n<p><span class=\"bodyItem__info-2Tnk\">&#8216;Sponsor ADR&#8217;.<\/span><span class=\"bodyItem__author-20fs\">mediaset.es<\/span><\/p>\n<p class=\"utilities__marginArticle-3QNA\"><strong>Idilia Meals<\/strong> ha inaugurado este nuevo producto dise\u00f1ado por la filial de Mediaset Espa\u00f1a con su campa\u00f1a sobre Nocilla Cookies &amp; Cream.<\/p>\n<p class=\"utilities__marginArticle-3QNA\">A trav\u00e9s de \u2018Sponsor ADR\u2019, soluci\u00f3n publicitaria capaz de complementar los impactos de la emisi\u00f3n lineal con nuevos impactos en el entorno HbbTV, el anunciante<strong> refuerza su conexi\u00f3n con el contenido<\/strong> y, a la vez, <strong>ampl\u00eda las posibilidades de comunicaci\u00f3n <\/strong>de sus mensajes a los espectadores.<\/p>\n<p class=\"utilities__marginArticle-3QNA\">Con este nuevo lanzamiento, Publiespa\u00f1a mantiene su firme compromiso por el desarrollo y evoluci\u00f3n de nuevos formatos publicitarios para <strong>Televisi\u00f3n Conectada<\/strong>, tecnolog\u00eda disponible ya para <strong>28,4 millones de personas, el 62% de la poblaci\u00f3n<\/strong>, y <strong>el 56% de los hogares<\/strong> de nuestro pa\u00eds, seg\u00fan datos de Kantar Media correspondientes al pasado mes de febrero.<\/p>\n<\/div>\n\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediaset.es \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mediaset.es 31\/03\/2023 10:54h. &#8216;Sponsor ADR&#8217;. Esta soluci\u00f3n publicitaria basada en la tecnolog\u00eda advert alternative permite a la marca insertar un v\u00eddeo complementario sponsor en televisiones conectadas, reforzando la conexi\u00f3n de la marca con el contenido y ampliando sus posibilidades de comunicaci\u00f3n. M\u00e1s de 28,4 millones de personas -el 62% de la poblaci\u00f3n- tienen acceso a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":514742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[46478,65859,61824,65857,65858],"class_list":["post-514741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gourmet","tag-adr","tag-hbbtv","tag-idilia","tag-publiespana","tag-sponsor"],"_links":{"self":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/514741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/comments?post=514741"}],"version-history":[{"count":0,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/514741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media\/514742"}],"wp:attachment":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media?parent=514741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/categories?post=514741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/tags?post=514741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}