{"id":487448,"date":"2023-02-14T05:39:28","date_gmt":"2023-02-14T05:39:28","guid":{"rendered":"https:\/\/dimensionturistica.com\/es\/?p=487448"},"modified":"2023-02-14T05:39:29","modified_gmt":"2023-02-14T05:39:29","slug":"hoteles-e-influencers-de-viajes-seran-fiscalizados-por-las-autoridades","status":"publish","type":"post","link":"https:\/\/dimensionturistica.com\/es\/hoteles-e-influencers-de-viajes-seran-fiscalizados-por-las-autoridades\/","title":{"rendered":"Hoteles e influencers de viajes ser\u00e1n fiscalizados por las autoridades"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div class=\"heading\">\n<p class=\"category\">Advertising and marketing<\/p>\n<div class=\"author-date\">\n<p>                                    <span class=\"author\">Redacci\u00f3n Tourinews<\/span><\/p>\n<p>                                    <span class=\"date\">Martes, 14 de Febrero de 2023 <\/span><\/p><\/div><\/div>\n<figure class=\"no-video\">\n                                                <amp-img src=\"https:\/\/www.tourinews.es\/uploads\/s1\/90\/43\/01\/redes-sociales.jpeg\" width=\"740\" height=\"410\" class=\"is-horizontal\" layout=\"responsive\"\/><\/p>\n<\/figure>\n<p>Las empresas de viajes deben vigilar con m\u00e1s cuidado que nunca <strong>las promociones que realizan a trav\u00e9s de <\/strong><em><strong>influencers<\/strong> <\/em>en las redes sociales, y es que las autoridades est\u00e1n poniendo el foco en evitar <strong>pr\u00e1cticas abusivas.<\/strong><\/p>\n<p>Este es el caso de la Comisi\u00f3n de Competencia y Consumidores de Australia (ACCC, sus siglas en ingl\u00e9s), que ha anunciado que\u00a0<strong>tomar\u00e1 medidas contra los <em>influencers<\/em>\u00a0de viajes que publican publicidad enga\u00f1osa a trav\u00e9s de sus perfiles sociales.\u00a0<\/strong>No obstante no solo pondr\u00e1 su foco en los creadores, sino que anuncia que tambi\u00e9n impondr\u00e1 penalizaciones a anunciantes y marcas que facilitan estas conductas.\u00a0\u201cLos acuerdos comerciales deben divulgarse cuando los <em>influencers <\/em>recomiendan un producto\u201d, han aseverado.\u00a0<\/p>\n<p>Seg\u00fan informa <em>TravelMole<\/em>, la ACCC ha comunicado que hay <strong>m\u00e1s de un centenar\u00a0<\/strong>de creadores de contenido para Instagram, TikTok, Snapchat, YouTube, Fb o Twitch investigados por t\u00e9cnicas fraudulentas de advertising and marketing, tras no especificar que sus publicaciones son patrocinadas por una empresa. Y es que, seg\u00fan la ley del consumidor australiano, las personas influyentes deber\u00edan etiquetar la publicidad y las publicaciones patrocinadas. Y de no ser as\u00ed, podr\u00edan imponerse<strong> multas de hasta 2,5 millones de d\u00f3lares australianos (1,6 millones de euros).<\/strong><\/p>\n<p class=\"category\">Te recomendamos<\/p>\n<p>            <amp-carousel class=\"carousel1 carousel-gallery\" layout=\"fixed-height\" height=\"320\" type=\"carousel\"><\/p>\n<div class=\"slide\">\n<div class=\"carousel-gallery-slide-inner\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                <amp-img src=\"https:\/\/www.tourinews.es\/uploads\/s1\/83\/94\/74\/escandalo-en-ibiza-reabre-el-debate-se-justifica-la-inversion-promocional-en-influencers_10_360x197.jpeg\" width=\"360\" height=\"197\" class=\"is-horizontal\" layout=\"responsive\"\/><\/p>\n<div class=\"carousel-gallery-slide-text\">\n                                <amp-fit-text layout=\"responsive\" width=\"360\" height=\"120\"><\/p>\n<p class=\"info\">\n                                                                                            <time datetime=\"15\/06\/2022\">15\/06\/2022<\/time><br \/>\n                                                                                                                                        <span class=\"author\">Redacci\u00f3n Tourinews<\/span>\n                                                                                    <\/p>\n<p>                                                                    <\/amp-fit-text>\n                            <\/div><\/div><\/div>\n<div class=\"slide\">\n<div class=\"carousel-gallery-slide-inner\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                <amp-img src=\"https:\/\/www.tourinews.es\/uploads\/s1\/80\/94\/18\/instatourism-enemigo-o-aliado-2_10_360x197.jpeg\" width=\"360\" height=\"197\" class=\"is-horizontal\" layout=\"responsive\"\/><\/p>\n<div class=\"carousel-gallery-slide-text\">\n                                <amp-fit-text layout=\"responsive\" width=\"360\" height=\"120\"><\/p>\n<p class=\"info\">\n                                                                                            <time datetime=\"09\/03\/2022\">09\/03\/2022<\/time><br \/>\n                                                                                                                                        <span class=\"author\">Manuel Rosell Pintos<\/span>\n                                                                                    <\/p>\n<p>                                                                    <\/amp-fit-text>\n                            <\/div><\/div><\/div>\n<div class=\"slide\">\n<div class=\"carousel-gallery-slide-inner\">\n                                                                                                                                                                                                   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           <time datetime=\"05\/04\/2018\">05\/04\/2018<\/time><br \/>\n                                                                                                                                        <span class=\"author\">Jessica Rodr\u00edguez D\u00e1vila<\/span>\n                                                                                    <\/p>\n<p>                                                                    <\/amp-fit-text>\n                            <\/div><\/div><\/div>\n<p>                            <\/amp-carousel><\/p>\n<p>                    <amp-iframe id=\"homeArticles-bab\" width=\"500\" title=\"Noticias de Portada\" height=\"300\" layout=\"responsive\" sandbox=\"allow-scripts allow-same-origin allow-top-navigation\" resizable=\"\" frameborder=\"0\" src=\"https:\/\/assets.tourinews.es\/news-amp.html\"><\/p>\n<p>Ver m\u00e1s<\/p>\n<p>            <\/amp-iframe><\/p><\/div>\n\n<p><em> &#8221; Fuentes www.tourinews.es &#8221; <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising and marketing Redacci\u00f3n Tourinews Martes, 14 de Febrero de 2023 Las empresas de viajes deben vigilar con m\u00e1s cuidado que nunca las promociones que realizan a trav\u00e9s de influencers en las redes sociales, y es que las autoridades est\u00e1n poniendo el foco en evitar pr\u00e1cticas abusivas. Este es el caso de la Comisi\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":487449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[39],"tags":[],"class_list":["post-487448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viajes"],"_links":{"self":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/487448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/comments?post=487448"}],"version-history":[{"count":0,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/posts\/487448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media\/487449"}],"wp:attachment":[{"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/media?parent=487448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/categories?post=487448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dimensionturistica.com\/es\/wp-json\/wp\/v2\/tags?post=487448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}