VIVIERS made a bold statement at Milan Fashion Week, aligning with Starbucks Reserve and Camera della Moda Nazionale to showcase its FW24 collection, “In Our Element(al), Carbon to Crystalline.” This marked the brand’s fourth consecutive season at the esteemed event, reaffirming its commitment to sustainability and craftsmanship. The collaboration underscores the power of unity in advocating for responsible sourcing and conscious clothing. By amplifying South Africa’s luxurious raw materials and craftsmanship on a global stage, VIVIERS continues to spread its message of transformation and unity.
The FW24 collection serves as a visual journey into a pivotal shift in human consciousness, envisioning Earth existing simultaneously in its familiar carbon-based state and a transformative crystalline overlay. Inspired by the numerological significance of 2024 and the Age of Aquarius, the collection embodies duality through the Vesica Piscis symbol, representing the balance between masculine and feminine energies and hinting at the potential for unity within diversity.
Central to the collection is the philosophy of Ubuntu, emphasizing interconnectedness and the collective web of existence. This theme extends to the natural world, with “Element(al)s” referring not only to fundamental building blocks but also to conscious nature spirits, particularly those associated with crystals. Quartz crystals serve as potent metaphors, symbolizing the individual’s potential to radiate positive energy and contribute to collective evolution.
The fusion of contrasting textures, materials, and silhouettes in the FW24 collection invites wearers to embark on a journey of self-expression and evolution. Through partnerships with artisans and a commitment to sustainable luxury, VIVIERS showcases the richness of South African raw materials while championing diversity and conscious creation. In essence, the collection represents a harmonious fusion of tradition and innovation, where ancient wisdom meets contemporary style in an ode to artistry and sustainability.
