In the new Anteprima Fall-Winter 24/25 collection, craftsmanship meets technology in a harmonious blend. Contemporary aesthetics reflect the digital age’s allure, reshaping our interaction with the world and fostering new forms of expression.
“The world is unpredictable and ever-changing. We are straying from the certainties. This inspired the “digital elegance” concept, a punk style, bold, powerful and at the same time intellectual. In this digital age, I still believe that fashion has the power to influence people’s feelings, thoughts and actions. I will keep creating collection to empower women and their contemporary lives” states Izumi Ogino, Creative Director of Anteprima.
The collection’s design ethos encourages sensory exploration, merging modern technology with visual elements and infusing the edginess of cyberpunk with high-fashion sophistication. Distorted digital patterns and fluid textures create a multisensory experience, born from the synergy of creativity and technology.
“The convergence of craftsmanship and technology is something I have always believed in and is the key element of ANTEPRIMA, expressed through our signature bag, the Wirebag. Innovative material vs handmade craftsmanship. The contrast between Row Rough material and the shimmering Precious one is what I love about this collection”, Izumi Ogino emphasizes.
Floral digital and pixel-style patterns define the FW24 season, challenging reality with surreal illusions. Seamless transitions between 2D and 3D enhance the interactive and playful elements of the pieces.
Bold glamour shines through wet-looking trims and metallic accents, while innovative fabric blends elevate each garment’s allure. A dress with shaped shoulders and narrow hemline, features a knit design with shiny metallic nylon on one side and compact viscose on the other. The collection’s color palette, inspired by AI and technological hues, offers a spectrum from vibrant to muted tones, creating a captivating visual journey.
Digital party: the ensemble features a knitted fur design made from a blend of polyester and nylon sparkles, marked by a hip-length coat with metallic threads highlights. Paired by a mini-dress with matching detachable hood made of silver net. The oversized double-faced wool coat embraces an inclusive silhouette of gender, and is elegantly paired with wide-leg PU Venice pants. The tailored knit shorts adorned with a chain add a touch of boldness and glamour to the collection.
An immersive video experience by studio WOW during the Fashion Show encapsulates the collection’s essence, inviting viewers into a digital realm of colors and emotions.
